Sensing the Cultural Significance with AI for Social Inclusion A ...
This paper investigates the mechanisms of brand dissemination in short videos, examining strategies for fostering brand associations to fulfill ...
10th International Community, Work and Family Conference ...This study aimed to determine whether social media impacts Chinese college students' perceptions of romantic relationships and the potential ways to improve ... Development Blueprint for Hong Kong's Tourism Industry 2.0Compared to Taobao, Xiaohongshu is a relatively new social media site, which raises doubts about user adoption. As with adoption, people are ... Full report_Aug2024_Yap Xiao Rong - UTAR Institutional RepositoryA total of 30 participants were recruited through social media platforms such as WeChat Moments, Weibo, and Xiaohongshu, furthered through snowballing effects.
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