Managing the Post-War Tourism Development in Sri Lanka
After recognising the role of post-war tourism, the Sri Lankan government has launched a Tourism Development Strategy (TDS) plan. Sri. Lanka Tourism is ...
INFLUENCE OF DESTINATION BRAND EQUITY ON INTENT TO VISITAbstract: This research explores how the strength of Sri Lanka's brand as a travel destination, what's called Destination Brand. The Tourism-Led Development Strategy in Sri LankaThis paper demonstrates that the Sri Lankan tourism sector has potential and opportunities to play a vital role in the post-war inclusive development strategy ... Annual Report 2019 - Sri Lanka Tourism Development AuthorityFor instance, in 2019, Sri Lanka was recognized as the world's number one travel destination by Lonely planet, which was a major milestone for the industry.
Autres Cours: