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The book is organized around these six principles, one to a chapter. The prin- ciples?consistency, reciprocation, social proof, authority, liking, and scarcity? ...







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This book asks: Where do these feelings come from? How do we know? Can following your gut feelings lead to some of the best deci- sions? It seems naive, even ...
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T. D. Lee have won the Nobel Prize in Physics. There are many Jewish. American Nobel Prize winners in science. All three minority groups are represented in ...
The Intelligence Trap: Why smart people do stupid things and how to ...
WE DIDN'T SET out to write a new book. The plan was simply to revise our 1991 book, Thinking Strategically. But it didn't quite turn out ...



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